Ditch the nine-to-five grind and become your own boss! Buckle up for a rocket ride to the top as we explore the MLM companies experiencing phenomenal growth in 2024. From wellness warriors to tech titans, this list unveils the hottest opportunities to build your entrepreneurial empire (and maybe score some killer discounts along the way). So, grab your metaphorical jetpack and let’s blast off into the exciting world of MLM!
| Rank | Company | Country | Revenue 2023 |
|---|---|---|---|
| 1 | Amway | USA | $7.70B |
| 2 | Natura &Co | Brazil | $5.30B |
| 3 | Herbalife Nutrition | USA | $5.10B |
| 4 | EXP Realty | USA | $4.30B |
| 5 | Vorwerk | Germany | $4.20B |
| 6 | PM-International | Luxembourg | $3.03B |
| 7 | Utility Warehouse | United Kingdom | $2.99B |
| 8 | Coway | South Korea | $2.90B |
| 9 | Primerica | USA | $2.81B |
| 10 | Sunrun | USA | $2.26B |
| 11 | Nu Skin | USA | $1.97B |
| 12 | ATOMY Co., Ltd. | South Korea | $1.71B |
| 13 | Vivint | USA | $1.70B |
| 14 | World Financial Group | USA | $1.30B |
| 15 | Optavia / Medifast Inc | USA | $1.10B |
| 16 | Ambit | USA | $1.09B |
| 17 | Betterware de Mexico | Mexico | $965M |
| 18 | USANA | USA | $921M |
| 19 | Oriflame Cosmetics | Switzerland | $811M |
| 20 | REAL Brokerage | USA | $689M |
| 21 | Omnilife | Mexico | $633M |
| 22 | Scentsy | USA | $579M |
| 23 | Hy Cite | USA | $570M |
| 24 | LegalShield | USA | $546M |
| 25 | Beachbody | USA | $527M |
| 26 | Family First Life | USA | $503M |
| 27 | Nature’s Sunshine | USA | $445M |
| 28 | Farmasi | Turkey | $440M |
| 29 | POLA | Japan | $433M |
| 30 | Plexus Worldwide | USA | $377M |
| 31 | MIKI | Japan | $371M |
| 32 | LifeWave | USA | $369M |
| 33 | Faberlic | Russia | $346M |
| 34 | Prüvit | USA | $336M |
| 35 | LR Health & Beauty Systems GmbH | Germany | $302M |
| 36 | PHP Agency | USA | $300M |
| 37 | Princess House | USA | $299M |
| 38 | Pro-Partner | Taiwan | $269M |
| 39 | Noevir | Japan | $245M |
| 40 | Best World Lifestyle | Singapore | $228M |
| 41 | FORDAYS | Japan | $222M |
| 42 | APLGO | Cyprus | $220M |
| 43 | Naturally Plus | Japan | $218M |
| 44 | LifeVantage | USA | $211M |
| 45 | Hegemon Group | USA | $210M |
| 46 | inGroup International | USA | $205M |
| 47 | TENLEAD Biotech | Taiwan | $200M |
| 48 | Zinzino | Sweden | $168M |
| 49 | BearCere’Ju | Japan | $165M |
| 50 | ASEA | USA | $160M |
| 51 | Amare Global | USA | $159M |
| 52 | Vestige Marketing | India | $154M |
| 53 | Giffarine Skyline Unity | Thailand | $150M |
| 54 | Hinode Group | Brazil | $149M |
| 55 | Greenix Pest Control | USA | $140M |
| 56 | Mannatech | USA | $132M |
| 57 | Assuran | Japan | $127M |
| 58 | MARUKO | Japan | $121M |
| 59 | LuLaRoe | USA | $ 500M |
| 60 | Farmasi | Turkey | N/A |
| 61 | IM Master Academy | USA | N/A |
| 62 | New Age | USA | $ 0.08B |
| 63 | Rolmex | China | N/A |
| 64 | Golden Days China | China | N/A |
| 65 | Tiens | China | N/A |
| 66 | Le-Vel | USA | N/A |
| 67 | Thirty-One Gifts | USA | N/A |
| 68 | Omnilife | Mexico | $ 1.5B |
| 69 | Faberlic | Russia | N/A |
| 70 | New Image Group | New Zealand | N/A |
| 71 | Lux International | Switzerland | N/A |
| 72 | Cosway | Malaysia | N/A |
| 73 | Monat Global | USA | N/A |
| 74 | Pruvit | USA | N/A |
| 75 | Younique | USA | N/A |
| 76 | Modere | USA | N/A |
| 77 | BeautyCounter | USA | N/A |
| 78 | 4Life | USA | N/A |
| 79 | Hy Cite Enterprises | USA | N/A |
| 80 | For Days Co. | Japan | N/A |
| 81 | Seacret Direct | USA | N/A |
| 82 | Stella & Dot | USA | N/A |
| 83 | Just International | Switzerland | N/A |
| 84 | Pure romance | USA | N/A |
| 85 | Vestige Marketing | India | $ 0.12B |
| 86 | Apollo China | China | N/A |
| 87 | Family Heritage Life | USA | N/A |
| 88 | Menard Cosmetics | Japan | N/A |
| 89 | Betterway | Thailand | N/A |
| 90 | Pampered Chef | USA | N/A |
| 91 | LR Health & Beauty | Germany | N/A |
| 92 | ModiCare | India | N/A |
| 93 | ACN | USA | N/A |
| 94 | New U Life | USA | N/A |
| 95 | Noevir | Japan | N/A |
| 96 | Unicity | USA | N/A |
| 97 | Elken | Malaysia | N/A |
| 98 | Ariix | USA | $ 0.5B |
| 99 | Prowin international | Germany | N/A |
| 100 | Nature’s Sunshine | USA | $ 0.33B |
Data Source : https://www.directsellingnews.com/
Wellness Nutrition: This sector consistently ranks high in MLM due to the ever-growing focus on healthy living. Companies like Natura & Co, a Brazilian giant focused on sustainable and natural beauty and personal care products, have witnessed impressive growth. Similarly, established names like Herbalife continue to expand their reach with targeted nutritional solutions. Even newer entrants like DoTerra, with their essential oil-based products, are making waves with a loyal customer base.
Tech-Enabled Network Marketing: The digital age has transformed how MLM companies operate. eXp Realty, a fast-growing real estate brokerage leveraging a cloud-based platform, exemplifies this trend. They empower agents through online tools and commission structures, attracting talent and driving growth. Established companies are also adapting. Amway, a long-standing leader in the industry, has embraced digital tools to enhance distributor communication and product sales.
Emerging Markets: The Asia-Pacific region is a hotbed for MLM growth. Companies like Young Living, with their essential oils and personal care products, have seen significant expansion in China and Southeast Asia.
Infinitus, a Chinese company focused on traditional Chinese medicine, is another major player. These companies cater to specific cultural preferences and leverage local networks for distribution, propelling their growth.
Beyond Products: Services Take Center Stage: Traditionally, MLM focused on physical products. However, companies offering services are gaining traction. Primerica, a financial services MLM, stands out by providing life insurance and investment products. Legal services are another area of growth, with companies like LegalShield offering subscription-based access to legal advice through a network of attorneys.
Country:USA
Website: https://www.amway.com/
Products & Services: Health, Beauty & Home Care Products
Founders: Jay Van Andel, Richard DeVos
Achievements:
Country: Brazil
Website: www.natura.com
Products & Services: Beauty Products, Household, Personal Care, Skin Care, Solar Filters, Cosmetics, Perfume & Hair Care Products
Founder: Antonio Luiz Seabra
Achievements:
Country: USA
Products & Services: Personal Care & Wellness, Food & Beverage, Cosmetics
Founder: Mark R. Hughes
Achievements:
Country: USA
Website: https://exprealty.com/
Products & Services: Real Estate
Founders: Glenn Darrel Sanford, Brian Culhane
Achievements:
Country: Germany
Website: www.vorwerk.com
Products & Services: Household Appliances, Fitted Kitchens & Cosmetics
Founders: Carl & Adolf Vorwerk
Achievements:
Country: Luxembourg
Website: www.pm-international.com/en/
Products & Services: Food supplements, Cosmetics
Founder: Rolf Sorg
Achievements:
Country: South Korea
Website: www.coway.com
Products & Services: Water Care, Air Care, Body Care
Founder: Yoon Seok-Keum
Achievements:
Country: USA
Website: www.sunrun.com
Products & Services: Home solar panels and battery storage
Founders: Lynn Jurich, Ed Fenster, Nat Kreamer
Achievements:
The global direct selling community has experienced significant regional shifts from 2015 to 2022. While established markets like the United States remained strong, the most explosive growth occurred in Asia-Pacific. This region, fueled by a growing middle class and increasing internet penetration, saw a surge in the number of independent representatives. Latin America also witnessed steady growth, capitalizing on a strong entrepreneurial spirit and a culture of relationship-based sales. Europe, on the other hand, exhibited a more moderate increase, with regulations and consumer skepticism playing a role. This regional diversification highlights the evolving landscape of direct selling, where new markets are rapidly claiming a significant share of the global community.
[in Million]
The landscape of MLM companies varies greatly depending on the region. North America has traditionally been a strong market for established players like Amway and Herbalife, while Asia-Pacific is witnessing a surge in interest, particularly for companies catering to traditional wellness practices and essential oil-based products. Europe has a more cautious approach to MLM, with stricter regulations and a focus on consumer protection. However, established companies with strong product lines are finding success by adapting their business models to comply with regional regulations.
The network marketing industry boasts a diverse range of products and services, but certain categories consistently dominate. Wellness and nutrition products reign supreme, often exceeding 30% of global sales. Beauty and personal care follow closely behind, accounting for roughly a quarter of the market. Household goods and durables hold a steady share, while up-and-coming sectors like financial and legal services are carving a niche. Notably, the breakdown can vary geographically, with essential oils and traditional Chinese medicine showing significant growth in specific regions.
[in Percentage]
The global MLM industry’s net revenue boasts a geographically diverse landscape. While established regions like North America hold a significant share, the Asia-Pacific market is experiencing a growth surge. This can be attributed to factors like rising disposable incomes, a growing middle class, and a strong entrepreneurial spirit in these regions. Additionally, Latin America and some parts of Africa are showing promising signs of expansion, indicating a potential shift in the industry’s geographic powerhouses.
[in Billion]
The global direct selling landscape showcases a fascinating regional distribution of salesforce and retail sales. Asia-Pacific currently leads the pack, boasting a large and engaged distributor base coupled with strong retail sales driven by a growing middle class and a cultural openness to relationship-based selling. North America remains a significant player with established MLM companies, while Europe exhibits a more cautious approach, with regulations and consumer preferences impacting growth. Latin America and Africa are emerging markets with promising potential, fueled by entrepreneurial spirit and a growing internet presence that facilitates direct selling models. Each continent presents unique opportunities and challenges, highlighting the dynamic nature of the global direct selling industry.
[Salesforce in Billion / Retail Sales in Million]
The direct selling industry boasts a unique gender makeup. Studies suggest women consistently represent a significant majority of the global workforce in direct selling, often exceeding 60% in some regions. This trend can be attributed to several factors. The flexible hours and potential for remote work often align well with childcare and family commitments, making it attractive to many women. Additionally, the relationship-building aspect and emphasis on communication can resonate with female strengths in these areas. However, the industry is not without its share of men, who find success in sectors like financial services and wellness products. As the industry evolves, it will be interesting to see if the gender gap narrows or if the current distribution continues.
[in Percentage]
FAQs
Q: What is an MLM company?
An MLM company, also known as a multi-level marketing company, uses a direct selling model where distributors sell products and recruit others to build their network. Distributors earn commissions on their own sales and the sales of their downline.
Q: What are some popular MLM industries?
MLM companies operate in a variety of industries, including:
Q: What are some regulations around MLMs?
MLMs are legal in most countries, but there are regulations to prevent them from operating as pyramid schemes. These regulations vary by country.
Q: Is MLM a good fit for everyone?
MLM requires a lot of work, self-motivation, and social skills. It’s not a good fit for everyone, especially those who are risk-averse or dislike sales.
Q: How can I spot a potentially risky MLM?
Red flags include unrealistic income promises, emphasis on recruitment over product sales, pressure to buy expensive starter packs, and lack of focus on the actual product.
Q: Are MLMs more popular in certain countries?
Yes, MLMs tend to be more popular in countries with a strong entrepreneurial spirit, like China, India, and the United States.
Q: How can I compare different MLM companies?
Research the company’s history, product reviews, income disclosure statements, and any legal actions against them.
Q: Can successful MLM participants make a positive impact?
If done ethically, some MLM participants can build communities, empower others, and contribute to the economy through product sales.