Social media is at the forefront of the current world in connecting people from across the globe. However, social media marketing doesn’t remain an option in the business industry. For anyone involved in marketing, not using social media efficiently in their marketing strategy is a big mistake. Promotions on social media are seen and heard much more prominently than on any other platform.
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According to surveys, around 54% of the world’s population has a social media account, and 98.8% of the users access their accounts through mobile devices. In addition, 44.8% of social media users go to social media to get more information on different brands and products.
% of people using social media daily
Now, let’s discuss the power of social media and how to effectively harness the power of social media marketing for your business.
Firstly, take a look at the statistics on three major social media platforms. According to significant sources, Facebook has 2.5 billion active monthly users. 90 million businesses use Facebook to promote their brand. Facebook ads recieve an average of 11 clicks each month, and 15% of users shop on the platform. Twitter, another central platform, has 330 million active monthly users. According to users during live events, Twitter ads are 11% more effective than TV ads, and 53% make purchases of products they see on Twitter. Instagram is one of the fastest-growing social media platforms and has 1 billion monthly active users. Instagram has a majority of young audiences, and 64% of the total users are under 34. Ad costs is 23% higher, and brand engagement is 10 times higher on Instagram than on Facebook. LinkedIn was designed as a B2B social networking platform and had 690 million monthly active users. Customer acquisition and lead generation is 277% more effective on LinkedIn than on Facebook.
number of active users in the most popular social media platforms
Secondly, what are the various ways that can be used to efficiently channel the power of social media platforms for your business?
# Set clear goals and prepare a strategy for your Social Media Marketing:
Its essential to understand the needs of your business and create a coherent strategy accordingly. This helps in targeting the correct audience to display your brand or products per their interest. Planning also helps in preparing the right content and incorporating exact keywords to reach the right audience.
# Create Engaging Social Content: Content plays a vital part in social media posts. While Platforms like Instagram give importance to images and videos, Twitter and similar platforms emphasize text. Whether images, videos, or text content should create interest in the audience and convey the intended information correctly.
# Build a Solid Brand Image: Make sure to include snippets that represent your brand in every post. Create content that potrays the products and services of your business rigorously and impart enough information about your brand. Thus ensure the promotion of your brand with each post on every social media platform.
# Connecting with sources in similar niches: While building your brand with original posts and activities, it is also essential to connect with outside sources in similar niches. Link with similar content and allow your audience access to related sources. This also helps in increasing trust and reliability and also increases connections.
# Post Content regularly: Be active on all social media platforms. Interact with audiences on social media platforms by posting fresh content regularly.
Allow people access to your products and services and let them know what you are upto daily.
# Proper Response to Customer Inquiries: Maintain a habit of responding to customer inquiries ASAP. Engage in conversations with potential customers and make sure that engagement opportunities aren’t left unattended. Timely responses to customers can also increase your brand’s respectability and awareness.
It is crucial to leverage the power of social media to promote your business in the current world. Social Media platforms provide free and accessible platforms to promote your business effectively. Follow the above guidelines to take your social media strategy to the next level.