In this article, we will explore the top 10 MLM companies that have made a significant impact on the market. If you are considering venturing into the MLM world, you should definitely keep an eye on these industry giants.
Rank | Company | Country | Year Founded | Revenue |
1 | Amway | United States | 1959 | Over $8 billion |
2 | Avon | United States | 1886 | Over $5.5 billion |
3 | Herbalife | United States | 1980 | Over $4.9 billion |
4 | Vorwerk | Germany | 1883 | Over $4.4 billion |
5 | Infinitus | China | 1992 | Over $4 billion |
6 | Mary Kay | United States | 1963 | Over $3.5 billion |
7 | Natura | Brazil | 1969 | Over $3.3 billion |
8 | Perfect China | China | 1994 | Over $3.2 billion |
9 | Tupperware Brands | United States | 1948 | Over $2.3 billion |
10 | Nu Skin Enterprises | United States | 1984 | Over $2.2 billion |
11 | Forever Living Products | United States | 1978 | Over $2 billion |
12 | Oriflame | Sweden | 1967 | Over $1.5 billion |
13 | USANA Health Sciences | United States | 1992 | Over $1.3 billion |
14 | Telecom Plus | United Kingdom | 1996 | Over $1.2 billion |
15 | Primerica | United States | 1977 | Over $1.1 billion |
16 | Young Living | United States | 1993 | Over $1 billion |
17 | Rodan + Fields | United States | 2002 | Over $1 billion |
18 | Younique | United States | 2012 | Over $1 billion |
19 | DXN | Malaysia | 1993 | Over $1 billion |
20 | Melaleuca | United States | 1985 | Over $1 billion |
21 | Isagenix | United States | 2002 | Over $1 billion |
22 | Jeunesse | United States | 2009 | Over $1 billion |
23 | 4Life Research | United States | 1998 | Over $1 billion |
24 | Ambit Energy | United States | 2006 | Over $1 billion |
25 | Market America | United States | 1992 | Over $1 billion |
26 | Yanbal International | Peru | 1967 | Over $1 billion |
27 | Stream Global Services | United States | 2005 | Over $1 billion |
28 | ACN Inc. | United States | 1993 | Over $1 billion |
29 | Scentsy | United States | 2004 | Over $1 billion |
30 | Arbonne International | United States | 1980 | Over $1 billion |
31 | Kannaway | United States | 2014 | Over $1 billion |
32 | YOFOTO | China | 2004 | Over $1 billion |
33 | Sunrider | United States | 1982 | Over $1 billion |
34 | Vestige Marketing | India | 2004 | Over $1 billion |
35 | WorldVentures | United States | 2005 | Over $1 billion |
36 | Beautycounter | United States | 2013 | Over $1 billion |
37 | Fuxion | Peru | 2006 | Over $1 billion |
38 | Mannatech | United States | 1994 | Over $1 billion |
39 | It Works! | United States | 2001 | Over $1 billion |
40 | Pola | Japan | 1929 | Over $1 billion |
41 | Le-Vel | United States | 2012 | Over $1 billion |
42 | Advocare | United States | 1993 | Over $1 billion |
43 | Longrich | China | 1986 | Over $1 billion |
44 | Nefful | Japan | 1973 | Over $1 billion |
45 | Gano Excel | Malaysia | 1995 | Over $1 billion |
46 | JoyMain | China | 1995 | Over $1 billion |
47 | PM International | Germany | 1993 | Over $1 billion |
48 | QNet | Hong Kong | 1998 | Over $1 billion |
49 | Kangmei | China | 1992 | Over $1 billion |
50 | Japan Life | Japan | 1975 | Over $1 billion |
51 | Team Beachbody | United States | 1998 | Over $1 billion |
52 | Zija International | United States | 2005 | Over $1 billion |
53 | Viridian Energy | United States | 2009 | Over $1 billion |
54 | Nature’s Sunshine | United States | 1972 | Over $1 billion |
55 | Tahitian Noni | United States | 1996 | Over $1 billion |
56 | Usborne Books & More | United Kingdom | 1973 | Over $1 billion |
57 | UP! International | United States | 2001 | Over $1 billion |
58 | Morinda | United States | 1996 | Over $1 billion |
59 | Ariix | United States | 2011 | Over $1 billion |
60 | New Era Health | China | 1995 | Over $1 billion |
61 | LifeVantage | United States | 2003 | Over $1 billion |
62 | XanGo | United States | 2002 | Over $1 billion |
63 | Captain Tortue | France | 1993 | Over $1 billion |
64 | Zhulian | Malaysia | 1989 | Over $1 billion |
65 | Atomy | South Korea | 2009 | Over $1 billion |
66 | Zinzino | Sweden | 2005 | Over $1 billion |
67 | CUTCO/Vector Marketing | United States | 1949 | Over $1 billion |
68 | WIV Wein International | Germany | 1963 | Over $1 billion |
69 | Organo Gold | Canada | 2008 | Over $1 billion |
70 | Vemma | United States | 2004 | Over $1 billion |
71 | Monat Global | United States | 2014 | Over $1 billion |
72 | Captain Cook | Russia | 1993 | Over $1 billion |
73 | Pro-Health | China | 1996 | Over $1 billion |
74 | 5Linx | United States | 2001 | Over $1 billion |
75 | Tiens/Tianshi | China | 1995 | Over $1 billion |
76 | Noevir | Japan | 1964 | Over $1 billion |
77 | Jeunesse Global | United States | 2009 | Over $1 billion |
78 | Apollo | South Africa | 1994 | Over $1 billion |
79 | Plexus Worldwide | United States | 2006 | Over $1 billion |
80 | FreeLife | United States | 1995 | Over $1 billion |
81 | Longaberger | United States | 1973 | Over $1 billion |
82 | Javita International | United States | 2011 | Over $1 billion |
83 | Miki | Japan | 1966 | Over $1 billion |
84 | Organo | Canada | 2008 | Over $1 billion |
85 | SendOutCards | United States | 2004 | Over $1 billion |
86 | OneCoin | Bulgaria | 2014 | Over $1 billion |
87 | World Global Network | United States | 2011 | Over $1 billion |
88 | Liv International | United States | 2000 | Over $1 billion |
89 | Take Shape For Life | United States | 1980 | Over $1 billion |
90 | Reliv International | United States | 1988 | Over $1 billion |
91 | AnRan | China | 2010 | Over $1 billion |
92 | Giffarine Skyline | Thailand | 1996 | Over $1 billion |
93 | Southwestern Advantage | United States | 1855 | Over $1 billion |
94 | Immunotec | Canada | 1996 | Over $1 billion |
95 | Merro International | China | 1995 | Over $1 billion |
96 | Princess House | United States | 1963 | Over $1 billion |
97 | Life Plus | United States | 1992 | Over $1 billion |
98 | Vantel Pearls | United States | 1990 | Over $1 billion |
99 | Vestige Marketing | India | 2004 | Over $1 billion |
100 | Magica Vita | Germany | 2007 | Over $1 billion |
Let’s dive a little deep into the Top 10 MLM companies around the World
1. Amway
Amway is undeniably one of the most recognizable names in the MLM industry. Amway was founded in 1959, operating in over 100 countries. Their diverse range of products, include beauty, home care items, health and wellness etc. With their extensive network of independent business owners, Amway continues to thrive in the MLM landscape.
2. Avon
Avon, established in 1886, has long been synonymous with direct selling and MLM. Beauty, personal care, and household products are the focus of Avon. Avon’s strong reputation, along with their dedication to empowering women through entrepreneurship, has helped them maintain a prominent position in the MLM market for over a century.
3. Herbalife
Founded in 1980, the company focuses on promoting healthy lifestyles and weight management through their wide range of nutritional products. With a vast network of distributors worldwide, Herbalife continues to attract individuals looking to build their own MLM businesses.
4. Vorwerk
Vorwerk, a German company founded in 1883, has successfully ventured into the MLM realm with their high-quality household appliances. The company’s flagship product, the Thermomix, has gained a loyal following and become a kitchen staple for many. With their innovative products and strong brand reputation, Vorwerk has secured a place among the top MLM companies globally.
5. Infinitus
Infinitus, a subsidiary of the LKK Health Products Group, is a leading MLM company specializing in Chinese herbal health products. With a history dating back to 1992, Infinitus has built a solid foundation and expanded its reach to numerous countries. Their commitment to traditional Chinese medicine and natural wellness has resonated with consumers, making them a significant player in the MLM industry.
6. Mary Kay
Mary Kay, founded in 1963, is a renowned MLM company that primarily focuses on beauty and skincare products. Their empowering business model, which predominantly targets women, has allowed Mary Kay to foster a strong community of independent beauty consultants. The company’s dedication to supporting female entrepreneurs has propelled them to the top ranks of the MLM sector.
7. Natura
Founded in 1969, Natura is a Brazilian MLM company. Their focus is on sustainability and natural beauty products. Through their direct selling approach, Natura has managed to cultivate a loyal customer base that values eco-friendly and socially responsible products.
8. Perfect China
Founded in 1994, the company has expanded its operations across China, specializes in health and wellness products offering a wide array of nutritional supplements, personal care items, and household goods. With their comprehensive product line and strategic marketing efforts, Perfect China has gained substantial recognition in the MLM industry.
9. Tupperware Brands
Tupperware Brands, established in 1948, is a household name when it comes to food storage solutions. Tupperware Brands operates through a network of consultants who demonstrate the products and promote their business opportunities, making them a leading player in the MLM field.
10. Nu Skin Enterprises
Nu Skin Enterprises, founded in 1984, is a global MLM company that focuses on personal care and wellness products. With a strong commitment to scientific innovation and quality, Nu Skin offers a range of anti-aging solutions and nutritional supplements.
Sl.No | Company | Founded Year | Products | Revenue 2023 (Million) |
---|---|---|---|---|
1 | Amway | 1959 | Health, beauty, and home care products | 7,700 |
2 | Herbalife | 1980 | Weight control, dietary supplements, personal care, and sports nutrition | 5,100 |
3 | eXp Realty | 2002 | Cloud-based real estate brokerage | 4,300 |
4 | Primerica | 1977 | Insurance,Investment funds,Credit monitoring,Debt management plans | 2,810 |
5 | Melaleuca | 1985 | Wellness products, supplements, and functional foods | 2,300 |
6 | Sunrun | 2007 | Solar products | 2,260 |
7 | Young Living | 1993 | Essential oils | 2,000 |
8 | Nu Skin | 1984 | Skincare products, dietary supplements | 1,970 |
9 | Mary Kay | 1963 | Cosmetics and skincare products | 1,800 |
10 | Forever Living Products | 1978 | Aloe Vera, a natural plant with powerful therapeutic properties | 1,800 |
Sl.No | Company | Established Year | Remarks |
---|---|---|---|
1 | Mi Lifestyle | 2013 | – Products in the agrocare, healthcare, homecare, and personal care sectors. – Mi Lifestyle’s revenue in 2023 is estimated to be Rs. 500 crores. |
2 | Amway | 1995 | – Over 140 health, nutrition, beauty, and home care products. – Amway is expected to reach a turnover of Rs. 20000 crores in the coming years. |
3 | Forever Living | 1886 | – Company has been around for more than 40 years and has millions of distributors spread across 160 nations. – Company’s revenue in India is expected to be between INR 1 cr and 100 cr for 2022 |
4 | IMC | 2007 | – IMC has been dedicated to Ayurvedic products for over 15 years, promoting self-reliance and Indian culture. – With over 350 products, IMC aims to transform lifestyles and foster financial independence for its associates. – The revenue of IMC LIMITED is in the range of INR 100 cr – 500 cr for the financial year 2023. |
5 | Vestige | 2004 | – Over 3000 sales outlets spread across the country. – They are a general store and have many health and wellness items like nutritional supplements, creams as well as home necessities. – Revenue is more than INR 500 cr for the financial year 2023. |
6 | HerbaLife | – | – Produces protein bars, teas, vitamins supplements,sports beverages, energy drinks, etc. – Herbalife’s operating revenues in India are predicted to range more than 500 crores for the 2023 FY. |
7 | Modicare | 1996 | – Wellness, skincare, personal care, home care, food and beverages, watches, tech, jewelry, and others. – Modicare has amassed revenue of more than Rs. 500 crores in 2023. |
8 | Tupperware | 1946 | – Trusted brand for over 75 years, specializing in innovative plastic containers for food storage, cooking tools, and baking items. – The company’s commitment to quality has earned it widespread customer loyalty across the globe. – Revenue range is INR 100 cr – 500 cr for the FY 2023. |
9 | RCM | 1986 | – Products include food, stationery, computers & electronics, readymade, winter solutions, sarees, dress materials, textiles, accessories, footwear, plastic ware, agriculture & more. – In 2023 the company made a revenue of ₹187.65 billion. |
10 | Oriflame | – | – Swedish beauty products manufacturer operating in India for over 25 years. – Oriflame’s revenue in India is over INR 500 crores for the financial year 2023. |
Usana : Usana have been in the health and wellness game since ’92, and they’re pretty well-known for their supplements. Dr. Myron Wentz, an infectious disease expert, is the brains behind a lot of their stuff, so they definitely focus on nutrition. They’ve got your usual vitamins and antioxidants, but also protein shakes and weight management things. What’s caught my eye lately is their skincare line. Seems like they’re really pushing into that market, and people are giving it decent reviews. It’s one of those companies that blends health products with a direct-selling model, so if you’re into that, they’re definitely worth checking out.
Modere : Modere, right? They used to be Neways, been kicking around for ages, then had a whole rebrand thing back in 2014. They’ve got a pretty wide range, everything from your usual supplements and skincare to, get this, cleaning supplies. Seems like they’re trying to cover all bases. What I’ve noticed is they put a lot of effort into how their stuff looks. Like, the packaging is actually really nice, which, let’s be honest, does make a difference. People are drawn to that. And they’re pushing the “clean living” angle, which is pretty popular these days. So, yeah, Modere, a bit of a makeover, but still in the same game.
It Works : They’re an MLM that’s been making waves since 2001, and yeah, they’re big in Australia. Health and skincare, that’s their game. What caught my attention, though, is their compensation plan. I’ve heard it’s pretty solid if you’re willing to put in the hustle. They’ve got the usual commissions, but apparently, they throw in some decent bonuses too. Look, it’s MLM, so it’s not a get-rich-quick thing. But if you’re into that scene and want a company with a strong Aussie presence and a decent payout, “It Works” is definitely one to check out.
Kyani :Heard of Kyani? They popped up in 2005, and they’re all about those health supplements. Think morning boost, nighttime oils, and some nitro stuff they claim gives you an extra kick. Anyway, to get in on selling their stuff, you’ve gotta buy one of their starter packs. It’s the usual MLM gig: you make money on what you sell yourself, but the real push is building a team. You bring in new people, they sell, and you get a cut of their sales too. So it’s a mix of personal sales and building a downline, if you’re into that kind of thing.
Organo Gold :
Heard about Organo Gold? They’re the coffee company with a twist, and they’re making waves, especially down in Australia. Basically, they’ve tapped into this ancient Chinese herb, Ganoderma Lucidum, which is supposed to be super good for you. They’ve blended it into everyday stuff, mostly coffee, but also teas and other drinks. What’s cool is they’re not trying to sell some crazy expensive, hard-to-find thing. It’s just your regular coffee, but with this added health boost. And people seem to like that it’s actually affordable. It’s a neat idea, mixing an old remedy with modern convenience. Seems like they’ve found a sweet spot.
Jeunesse :
Started by Randy Ray and Wendy Lewis, down in Florida. You know, that whole “fountain of youth” vibe? They’re definitely pushing the tech side of things, claim to be using all the latest science to make their stuff. What’s interesting is how global they’ve gone. Tons of distributors, all over the place. And, from what I’ve seen, people seem to think their products are pretty good for the price. It’s that mix of cutting-edge and accessible, which I guess is why they’ve got such a big following.
Total Life Changes : It’s one of those companies that pops up in conversations about health and wellness. Started back in ’99, pretty humble beginnings, just Jack Fallon in his basement. Now, they’re everywhere, got that big HQ in Michigan and all. They’re into a bit of everything, honestly. Weight loss, vitamins, even hair and skin stuff. Seems like they’re trying to cover all bases. And get this, they’re apparently huge in Australia right now. Must be hitting the right notes with their products down there. It’s a classic story of a small start-up growing into something much bigger, with that whole health-focused angle.
Plexus Worldwide : They’re based in Arizona, and they’re all about those science-backed health and wellness goodies. You know, stuff to make you feel better day-to-day. What’s wild is they’re huge in the direct selling world – like, top 40 huge. Over half a million people selling their stuff globally. That’s a lot of folks! Plus, they’ve been on the Inc. 500 list, which tells you they’re growing fast. So, if you’re into health supplements or the direct sales thing, they’re definitely a name to know. Seems they’ve tapped into something people want.
Isagenix : they’ve been around since ’02, and they’re pretty big in the whole wellness scene. They’re based out of Arizona, and they’ve got a ton of products – like, over a hundred – all focused on nutrition and lifestyle. What really seems to get people talking is their weight loss programs. They’ve got this whole cleansing and fat-burning system that’s apparently done really well for them. They’ve got a huge customer base too, so they must be doing something right. It’s that whole mix of science-backed products and a community vibe.
ACN Inc : They’re one of those multi-level marketing companies that’s been kicking around since the early 90s. Started in the US, North Carolina, and they’ve spread out quite a bit. Basically, they’re all about selling essential services – think phone plans, energy, even those merchant payment systems for businesses. The whole thing runs on a network of independent sellers. You know, the kind who not only sell the services but also bring in other people to sell. It’s that classic MLM model. Depending on where you are, they might offer a few different things, but the core idea is the same: connecting people with everyday services through a network of independent reps.
No | Company | Founded year | Products | Revenue 2023 (million) | Revenue 2022 (million) |
---|---|---|---|---|---|
1 | Infinitus | 1992 | Health Care | 3,500 | 3,200 |
2 | JoyMain Int. | 2000 | Healthcare and Nutrition | 1,300 | 1,300 |
3 | Perfect China | 1994 | Health, Skincare & Household | 1,250 | 1,250 |
4 | Sunhope | 1993 | R&D, production, and sales of square-bottom paper bag machines | 1,200 | 1,200 |
5 | New Era Health | 1995 | Household, healthcare, nutrition & cosmetic | 1,000 | 1,000 |
6 | Longrich | 1986 | Household, healthcare, cosmetic & animalcare | 850 | 850 |
7 | Quanjian | 2004 | Herbal Medicine | 650 | 650 |
8 | Golden Days China | 1991 | Food supplements | 446 | 446 |
9 | Tiens | 1995 | Health food, Skincare, personal care & Household | 435 | 435 |
10 | Kangmei | 1997 | Insecticide, Refrigerant, Fluorochemicals, pharmaceutical and food raw material | 210 | 210 |
Let’s take a look at some worldwide statistics :
Here you can see the category winners of DSA 2024;
Product Innovation: jBloom and Nu Skin
Vision for Tomorrow: Plexus Worldwide
Technology Innovation: Pampered Chef
Excellence in Business: Neora
Partnership Award: Dan Jensen Consulting and Dan Jensen Consulting
Sales & Marketing Campaigns: HERBALIFE V and Young Living Essential Oils
According to the Largest Net Sales of 2020, DSA has recognized the highest-performing US direct-selling companies, here is the list of top 25 companies to your view;
Ambit Energy
4Life
Amway
Arbonne International, LLC
CUTCO/Vector Marketing Corporation
Herbalife Nutrition
Isagenix International
LifeVantage
Mary Kay Inc.
Medifast
Melaleuca, Inc.
Modere
Nu Skin Enterprises
Pampered Chef
Princess House, Inc.
Scentsy, Inc.
SeneGence International
Shaklee Corporation
The Avon Company
The Juice Plus+ Company, LLC
Thirty-One Gifts
USANA Health Sciences, Inc.
Xyngular
Young Living
Younique, LLC
The DSN Global 100 list highlights the top 58 direct selling companies worldwide, based on 2023 revenue. These companies, from 16 countries, collectively contribute significantly to the global economy and society. Let’s meet the top 20 companies from the list.
Amway
Natura & Co.
Herbalife Nutrition
eXp Realty
Vorwerk
PM International
Utility Warehouse
Coway
Primerica
Sunrun
Nu Skin
ATOMY Co., Ltd.
Vivint
World Financial Group
Optavia / Medifast Inc
Ambit
Betterware de Mexico
USANA
Oriflame Cosmetics
REAL Brokerage
In conclusion, the top 10 MLM companies listed above have each carved out a niche for themselves in the highly competitive MLM industry. These companies have demonstrated their ability to provide exceptional products and lucrative business opportunities to their network of independent distributors. Whether you are a prospective MLM entrepreneur or a consumer seeking high-quality products, these industry leaders are definitely worth considering.
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