Since the pandemic hit, people have been looking for new and better occupational opportunities than traditional ones. One industry, in particular, that has seen a tremendous increase is MLM or network marketing. MLM is an enterprise method that corporations use to increase income streams. In a multilevel marketing company, individuals are required to do two jobs.
One is to sell products and services of the company and the other to recruit new representatives for the company. The recruiters will make income from both selling the merchandise and recruiting representatives. The major pros of the MLM is that it offers pleasant earnings and provides an opportunity to work in a location of your choice.
With 35.2 billion dollars in revenue yearly the US leads the direct selling market in the world. Here is a representation of the network marketing revenue distribution of top 5 countries in the world.
* Average Revenue Distribution of Top 5 countries
Multilevel marketing has allowed companies of all sizes in the United States to discover success in their industries and, in doing so, has helped in employing thousands of Americans. The pinnacle network marketing companies in the USA, such as Amway, Avon, and Herbalife, have outlived many of their competitors, making billions of dollars in revenue. MLM businesses across the USA generated $40.1 billion in income in 2020, increasing by 13.9% from the preceding year, with 7.7 million U.S. entrepreneurs promoting direct sales business models part-time or full-time.
* Top 10 Direct selling companies in the US/Annual Income in (Billions)(USD)
This list highlights the top 10 most successful MLM companies across USA with their Annual revenue generation and growth rate.
| # | Name | Year Founded | Country/Head Quarters | Annual Income (in USD) | Growth Rate (%) |
Products |
| 1 | Amway | 1959 | USA (Michigan) |
8.80 | +2 | Health, Beauty & Home care |
| 2 | Herbalife | 1980 | USA (California |
5.50 | +13.6 | Nutrition & weight control products |
| 3 | Avon | Nu Skin | USA ( New York) |
3.60 | +23.89 | Beauty, Household & personal care |
| 4 | Mary Kay Inc | 1963 | USA (Texas) |
3.0 | -16.7 | Cosmetics & personal care products |
| 5 | Nu Skin | 1984 | USA (Utah) |
2.58 | +7.0 | Personal care products and dietary supplements |
| 6 | Melaleuca | 1985 | USA (Idaho) |
2.78 | +8.0 | Healthcare, Homecare and other wellness products |
| 7 | Primerica | 1977 | USA (Georgia) |
2.2 | +8.0 | Insurance and financial services |
| 8 | Tupperware | 1948 | USA (Florida) |
1.74 | -3.0 | kitchen and home products |
| 9 | Rodan and Fields | 2002 | USA (California) |
1.58 | +5.0 | skin care products |
| 10 | Jeunesse | 2009 | USA (Florida) |
1.35 | +17.0 | Personal care, home care and other wellness products |
From financial services to health products, a multilevel marketing model is adopted by industries of all niches. Take a look at the top sales percentage of top selling products in MLM. Wellness products are most in demand
* Sales by product category
For anyone who is thinking about Network marketing but is not sure about the direct selling market, the article attempts to define the statistics of some world-renowned companies running successfully in the MLM business model and earning billions in revenue that operates in the USA.