Multi-level marketing (MLM) companies have created an important niche in the beauty industry, offering a unique blend of direct sales and network marketing This model has led to many successful MLM makeup companies that have attracted the attention of consumers worldwide. In this article, we examine the top 11 MLM makeup companies in 2024, examining their unique sales proposition, product offerings, and market impact.
In order to identify the top 11 MLM brand companies, a rigorous search was conducted considering the following criteria.:
1. Mary Kay Inc.
Website: https://www.marykay.com/
Founder: Mary Kay Ash
CEO: Deborah Gibbins
Headquarters: Addison, Texas, USA
Year Founded: 1963
Company Size: Over 3.5 million independent beauty consultants worldwide
Product Categories: Skin care, color cosmetics, fragrance, and body care
Revenue: $3.5 billion (estimated)
Achievements: Mary Kay has a long-standing commitment to women’s empowerment and philanthropy. The company has donated millions of dollars to cancer research and domestic violence prevention.
2. Avon Products, Inc.
Website: https://www.avon.com/
Founder: David McConnell
CEO: Jane Lauder
Headquarters: New York City, New York, USA
Year Founded: 1886
Company Size: Millions of independent sales representatives worldwide
Product Categories: Skin care, color cosmetics, fragrance, and personal care
Revenue: $5.5 billion (estimated)
Achievements: Avon has a rich history of empowering women and has been a pioneer in direct selling. The company has also been involved in various social causes, including breast cancer awareness and domestic violence prevention.
3. Nu Skin Enterprises, Inc.
Website: https://www.nuskin.com/us/en/
Founder: Blake Roney, Sandie Tillotson, and Blake Roney, Jr.
CEO: Ryan Napierski
Headquarters: Provo, Utah, USA
Year Founded: 1984
Company Size: Over 1 million independent distributors worldwide
Product Categories: Skin care, anti-aging products, nutritional supplements, and personal care
Revenue: $2.2 billion (estimated)
Achievements: Nu Skin is known for its innovative anti-aging products and its commitment to scientific research. The company has also been recognized for its corporate social responsibility initiatives.
4. Younique Products
Website: https://www.youniqueproducts.com/
Founder: Derek Maxfield and Stephanie Maxfield
CEO: Derek Maxfield
Headquarters: Provo, Utah, USA
Year Founded: 2012
Company Size: Hundreds of thousands of independent presenters worldwide
Product Categories:
Color cosmetics, skin care, and fragrance
Revenue: Not publicly disclosed
Achievements: Younique has quickly gained popularity for its unique approach to direct selling, which emphasizes social media and online communities.
5. Arbonne International, LLC
Website: https://www.arbonne.com/
Founder: Petter Morck
CEO: Christopher Johnson
Headquarters: Irvine, California, USA
Year Founded: 1975
Company Size: Hundreds of thousands of independent consultants worldwide
Product Categories: Skin care, nutrition, and cosmetics
Revenue: Not publicly disclosed
Achievements: Arbonne is known for its botanical-based products and its commitment to sustainability. The company has also been recognized for its philanthropic efforts.
6. Herbalife Skin
Website: https://www.herbalife.com/en-us
Founder: Mark Hughes
CEO: Michael Johnson
Headquarters: Los Angeles, California, USA
Year Founded: 1980
Company Size: Millions of independent distributors worldwide
Product Categories: Nutrition, weight management, and personal care
Revenue: $5.02 billion (2023)
Achievements: Herbalife has a strong focus on nutrition and weight management. The company has also been involved in various philanthropic initiatives, including supporting youth sports and nutrition education programs.
7. Forever Living Products
Website: https://foreverliving.com/
Founder: Rex Maughan
CEO: Rex Maughan
Headquarters: Scottsdale, Arizona, USA
Year Founded: 1978
Company Size: Millions of independent distributors worldwide
Product Categories: Aloe vera-based products, skin care, and nutritional supplements
Revenue: $1.8 billion (estimated)
Achievements: Forever Living is known for its high-quality aloe vera products and its commitment to sustainable agriculture. The company has also been recognized for its social responsibility initiatives.
8. Rodan + Fields
Website: https://www.rodanandfields.com/en-us/
Founder: Dr. Katie Rodan and Dr. Kathy Fields
CEO: Melanie Healey
Headquarters: San Francisco, California, USA
Year Founded: 2002
Company Size: Hundreds of thousands of independent consultants worldwide
Product Categories: Skin care
Revenue: Not publicly disclosed
Achievements: Rodan + Fields is known for its dermatologist-developed skin care products and its innovative business model. The company has also been recognized for its commitment to customer satisfaction.
9. It Works!
Website: https://itworks.com/
Founder: Mark and Lisa Limber
CEO: Mark Limber
Headquarters: Boca Raton, Florida, USA
Year Founded: 2001
Company Size: Hundreds of thousands of independent distributors worldwide
Product Categories: Skin care, health and wellness, and body care
Revenue: Not publicly disclosed
Achievements: It Works! is known for its innovative products and its strong emphasis on customer education and support.
10. Young Living Essential Oils
Website: https://www.youngliving.com/
Founder: D. Gary Young
CEO: Jared Turner
Headquarters: Lehi, Utah, USA
Year Founded: 1994
Company Size: Hundreds of thousands of independent distributors worldwide
Product Categories: Essential oils, personal care, and nutritional supplements
Revenue: Not publicly disclosed
Achievements: Young Living is a leader in the essential oil industry and is known for its commitment to sustainability and ethical sourcing.
Factors to Consider When Choosing an MLM Makeup Company:
By carefully examining these factors and considering your personal needs and preferences, you can choose the best MLM product company that meets your goals and values.