Multi-level marketing, a business strategy that uses independent distribution channels, has shaped the global economy to a great extent. There are many MLM companies in the USA, offering a unique blend of direct sales and contact marketing. This article examines the top MLM companies in the USA. in 2024, find out about their founders, product offerings, revenue and notable growth
1. Amway
Founders: Jay Van Andel and Richard DeVos
Year Founded: 1959
Milestones: Amway’s journey began with a simple mission: to provide people with the opportunity to improve their lives. Over the decades, Amway has grown into a global powerhouse, renowned for its high-quality products and entrepreneurial opportunities.
Product Categories: Health, beauty, home care, and nutrition
Revenue: $8.6 billion (2022)
Headquarters: Ada, Michigan, USA
Company Size: Over 3 million independent business owners
Achievements: Amway has consistently ranked among the top MLM companies globally, recognized for its ethical business practices, product innovation, and social responsibility initiatives.
2. Herbalife Nutrition
Founders: Mark Hughes
Year Founded: 1980
Milestones: Herbalife Nutrition has revolutionized the health and wellness industry with its science-backed nutritional products. The company’s commitment to providing solutions for weight management, healthy aging, and overall well-being has resonated with millions of customers.
Product Categories: Weight management, healthy aging, and performance nutrition
Revenue: $5.5 billion (2022)
Headquarters: Los Angeles, California, USA
Company Size: Over 4.8 million independent distributors
Achievements: Herbalife Nutrition has established a strong global presence, driven by its innovative product line and a dedicated network of independent distributors.
3. Nu Skin Enterprises
Founders: Blake Roney, Blake Mallatt, and Sandie Tillotson
Year Founded: 1984
Milestones: Nu Skin Enterprises has carved a niche in the beauty and wellness industry with its cutting-edge anti-aging products. The company’s focus on scientific research and technological innovation has propelled its growth.
Product Categories: Skincare, anti-aging, and nutritional supplements
Revenue: $2.3 billion (2022)
Headquarters: Provo, Utah, USA
Company Size: Over 1.2 million independent distributors
Achievements: Nu Skin Enterprises has earned a reputation for its commitment to quality and efficacy, making it a leading player in the direct selling industry.
4. Forever Living Products
Founders: Rex Maughan
Year Founded: 1978
Milestones: Forever Living Products has harnessed the power of nature to offer a range of aloe vera-based products for health, beauty, and wellness. The company’s vertically integrated business model ensures product quality and purity.
Product Categories: Aloe vera-based health and beauty products
Revenue: $4.1 billion (2022)
Headquarters: Scottsdale, Arizona, USA
Company Size: Over 1 million independent distributors
Achievements: Forever Living Products has built a loyal customer base and a thriving network of independent distributors, making it a leading force in the aloe vera industry.
5. Mary Kay Inc.
Founders: Mary Kay Ash
Year Founded: 1963
Milestones: Mary Kay Inc. has empowered women for over six decades, offering a wide range of beauty products and business opportunities. The company’s commitment to enriching women’s lives has made it a beloved brand.
Product Categories: Skin care, color cosmetics, and fragrance
Revenue: $3.5 billion (2022)
Headquarters: Addison, Texas, USA
Company Size: Over 3.5 million independent beauty consultants
Achievements: Mary Kay Inc. has consistently ranked among the top MLM companies globally, recognized for its philanthropic initiatives and its positive impact on women’s empowerment.
6. Young Living Essential Oils
Founders: D. Gary Young and Mary Young
Year Founded: 1994
Milestones: Young Living Essential Oils has pioneered the essential oil industry, offering a wide range of high-quality essential oils and essential oil-infused products. The company’s commitment to sustainable sourcing and ethical practices has set new industry standards.
Product Categories: Essential oils, essential oil-infused products, and personal care products
Revenue: $2.3 billion (2022)
Headquarters: Lehi, Utah, USA
Company Size: Over 6 million members
Achievements: Young Living Essential Oils has become a leading brand in the essential oil market, known for its rigorous quality control standards and its dedication to promoting natural wellness.
7. doTERRA International
Founders: David Stirling and Corey Lindley
Year Founded: 2008
Milestones: doTERRA International has quickly established itself as a major player in the essential oil industry, offering a diverse range of high-quality essential oils and essential oil-infused products. The company’s emphasis on sourcing pure and potent essential oils has resonated with consumers.
Product Categories: Essential oils, essential oil-infused products, and personal care products
Revenue: $2.1 billion (2022)
Headquarters: Pleasant Grove, Utah, USA
Company Size: Over 6 million wellness advocates
Achievements: doTERRA International has gained a strong following for its commitment to quality and its focus on empowering individuals to take control of their health and wellness.
8. Primerica, Inc.
Founders: Arthur Williams Jr.
Year Founded: 1977
Milestones: Primerica, Inc. is a leading financial services company that provides life insurance, investment products, and other financial solutions through a network of independent representatives. The company’s mission is to help families achieve financial security.
Product Categories: Life insurance, investment products, and financial planning services
Revenue: $1.9 billion (2022)
Headquarters: Duluth, Georgia, USA
Company Size: Over 130,000 independent representatives
Achievements: Primerica, Inc. has a strong track record of helping families achieve financial stability and has earned a reputation for its commitment to ethical business practices.
9. Melaleuca, Inc.
Founders: Frank VanderSloot
Year Founded: 1985
Milestones: Melaleuca, Inc. offers a wide range of high-quality, environmentally friendly products for home care, personal care, and health and wellness. The company’s focus on sustainability and product innovation has set it apart from competitors.
Product Categories: Home care, personal care, and health and wellness products
Revenue: $1.7 billion (2022)
Headquarters: Idaho Falls, Idaho, USA
Company Size: Over 500,000 marketing executives
Achievements: Melaleuca, Inc. has built a loyal customer base and a strong network of independent marketing executives, driven by its commitment to product quality and customer satisfaction.
10. eXp Realty
Founders: Glenn Sanford
Year Founded: 2009
Milestones: eXp Realty is a leading real estate brokerage company that leverages virtual technology to provide innovative real estate solutions. The company’s cloud-based platform has revolutionized the way real estate agents work.
Product Categories: Real estate brokerage services
Revenue: $5.4 billion (2022)
Headquarters: Kirkland, Washington, USA
Company Size: Over 80,000 agents
Achievements: eXp Realty has experienced rapid growth and has become a major player in the real estate industry, recognized for its innovative business model and its commitment to agent success.
The MLM industry in the United States continues to grow driven by an entrepreneurial spirit and a desire for financial independence. The top 10 MLM companies highlighted in this article represent diversity and innovation in the industry. As the MLM scene evolves, these companies will undoubtedly play an important role in shaping the future of direct sales and network marketing.